Work
Proof,not promises.
Selected work across strategy, websites, AI and go-to-market — including our own ventures.
[ Disciplines ]
Strategy, websites, AI & automation, go-to-market.
Selected work
Five projects.
One method.
Selected work across strategy, websites, AI and go-to-market — including our own ventures. Select a project to see more.
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The credible voice of the UAE wellbeing economy
A wellbeing publication and expert platform: evidence-led editorial, a Founding Voices directory of experts and venues, and round-table interviews.
9pillars of wellbeing in the editorial framework
[Add real result — e.g. audience or subscriber growth]
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Modernising a Mumbai actuarial consultancy online
A modern, clearer website: practice areas, a publications library and a pension liability calculator, all easy to find and use.
4practice areas, plus a built-in pension calculator
[Add real result — e.g. enquiries or time on site]
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An AI platform, built vertical by vertical
Our own AI venture across health, tutoring and wellness. Pictured: ConversalX Health, a school health-screening platform with records, screenings, reports and parent follow-ups.
4verticals: hospitality, health, tutor, wellness
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Booking, AI concierge and loyalty for a Dubai beauty lounge
A ladies-only lounge in Oud Metha: online booking, a ConversalX-powered beauty concierge that suggests treatments, and a points-based loyalty wallet.
3built-in journeys: booking, AI concierge, loyalty wallet
[Add real result — e.g. online bookings]
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A phased go-to-market for a Dubai design-build contractor
Villa renovations, fit-outs and MEP: brand foundation, website launch, lead generation and ongoing optimisation.
4phases: foundation, website, leads, optimisation
[Add real result — e.g. qualified leads per month]
How we work
A clear
method.
Rigorous, phased and accountable. Each phase ends with a clear, evidence-based decision before the next begins.
Diagnose
An objective assessment of your market, customers, competitors, funnel and data.
Define
Positioning, strategic priorities and a roadmap your leadership can commit to.
Deliver
Implementation across brand, technology, AI workflows and channels — led senior-first.
Scale
Measure, optimise and scale what works, with reporting tied to commercial outcomes.
[ Strategy consultation ]
Your project
could be next.
Share your ambition and your constraints. In a focused conversation we will outline where the growth is, what it will take, and whether we are the right partner.
[ The growth note — monthly, no spam ]