The Market Concepts

PAPER 08 · BUSINESS BUILDING & OPERATIONS

Technology Implementation & Integration

The right systems, connected to each other.

Most organisations do not need more software. They need the software they have chosen well, set up properly and connected, so that information entered once flows to everyone who needs it.

The Market Concepts Insights · November 2026 · 7 min read

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Executive summary

  • Large IT projects ran 45% over budget and 7% over time on average, and delivered 56% less value than predicted, in McKinsey and University of Oxford research on more than 5,400 projects.1
  • In MuleSoft’s 2025 Connectivity Benchmark, European organisations used 789 applications on average, with only 32% of them connected.2
  • In the same research, 69% of European businesses cited data integration as a major challenge for AI adoption.2
  • Choosing systems after the process is designed, and connecting them from the start, avoids most of the cost of re-work.
  • We select, set up and integrate the systems a business needs, and hand them over with the team trained.

01Market context

Technology projects have a long record of overrunning. The McKinsey and Oxford study of large IT projects found average overruns of 45% on budget and shortfalls of 56% in value.1 Smaller businesses face the same pattern at a smaller scale: a CRM nobody updates, an accounting system that does not talk to sales, a website that sends enquiries to an inbox.

Exhibit 1 Large IT projects against plan
Average budget overrun45%
Value delivered below prediction56%
Average schedule overrun7%

Source: McKinsey & Company and University of Oxford, 5,400+ IT projects, 2012.

Disconnected systems now carry an extra cost. AI tools are only as useful as the data they can reach, and integration is cited as a leading barrier to adopting them.2

02The challenge

  • Tool-first decisions. Software chosen from a demo, before the process is clear.
  • Islands of data. The same customer typed into three systems.
  • Half-finished set-up. Features paid for and never configured.
  • No owner after go-live. Nobody maintains the system, so it decays.

03Our point of view

Process first, then systems, then connections. We map how the work should flow, choose systems that fit the business’s size and budget, and connect them so data moves automatically. We prefer established platforms and standard integrations over custom builds, because they are cheaper to run and easier to replace. Every system gets an owner before it goes live.

04How we work

  1. Map. Processes, current systems, data and pain points.
  2. Select. Requirements, shortlist, demos against your own scenarios, and a recommendation with costs.
  3. Implement. Set-up, data migration, integrations and testing with real users.
  4. Hand over. Training, documentation, an owner for each system and a support plan.
Exhibit 2 Process first, then systems, then connections
Map
Processes and data
Select
Fit, cost, scenarios
Implement
Set-up, migration, integration
Hand over
Owners, training, support

The Market Concepts.

05What you receive

  • A systems map of current and target state.
  • A selection report with scored options and total cost of ownership.
  • Configured and connected systems: for example CRM, accounting, booking, e-commerce and messaging.
  • Migrated data, cleaned and checked.
  • Training and runbooks for your team.

06Measures of success

  • Data entered once, not several times
  • System adoption by the team
  • Time saved on manual transfers and reconciliations
  • Go-live on date and on budget
  • Running cost against plan

07Risks and governance

  • Lock-in. We favour systems with standard exports and integrations.
  • Security. Access by role, multi-factor sign-in and an owner for each system.
  • Data protection. Where personal data is stored and processed is documented, in line with the UAE PDPL.3
  • Change. Users test before go-live, not after.

This paper is general guidance and not legal advice.

08Illustrative scenario

ILLUSTRATIVE — NOT A CLIENT CASE STUDY

A Dubai events company tracks enquiries in WhatsApp, quotes in spreadsheets and invoices in its accounting software. Staff re-type the same details three times, and nobody knows the pipeline value.

A CRM is selected to fit the existing process, connected to the website forms, WhatsApp Business and the accounting system. Quotes are generated from the CRM and become invoices automatically. The sales manager sees the pipeline on one screen.

09Frequently asked questions

Do you sell software?
No. We are independent and recommend what fits, with the costs set out.
Can you work with our current systems?
Usually. Most good systems can be kept and connected rather than replaced.
Who supports it after launch?
Your named owner, with our support plan or Managed AI Operations if needed.

—Sources

  1. McKinsey & Company with the University of Oxford, “Delivering large-scale IT projects on time, on budget, and on value”, October 2012
  2. Salesforce / MuleSoft, 2025 Connectivity Benchmark Report announcement, 29 January 2025
  3. UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data

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