The Wellbeing Voice

An independent editorial platform and directory for the UAE wellbeing economy.

The brief

Wellbeing in the UAE is a large and growing market with no independent place to read about it, compare options and find trusted businesses. The idea was a credible publication and a directory in one, run by a small team.

What we did

• Built the publishing platform and content system from the ground up, with a CMS the editorial team runs.
• Set up the editorial structure: nine pillars, explainers with downloadable quick guides, book reviews and a business directory.
• Built a content workflow where AI drafts and research are reviewed and approved by people before anything is published.
• Added an on-site assistant built on ConversalX Health, and search optimisation for Google and AI assistants from day one.

What’s live

Everything here can be seen on thewellbeingvoice.com today.