Executive summary
- A 0.1-second improvement in mobile site speed increased retail conversion rates by 8.4% and travel conversion rates by 10.1%, in a Deloitte study for Google of 37 brand sites.1
- The average documented online cart abandonment rate is about 70%, according to Baymard Institute’s analysis of 50 studies.2
- Extra costs at checkout are the most common reason given for abandoning, cited by 40% of shoppers.2
- Speed, clarity of the next step and connection to CRM and follow-up decide whether visits become revenue.
- We design and build websites and stores for conversion, connected to the systems behind them.
01Market context
Small differences matter online. Deloitte’s study for Google found that shaving a tenth of a second off mobile load time measurably lifted conversion across retail, travel and lead generation.1 At the checkout, roughly seven in ten carts are abandoned, often for reasons that can be fixed: surprise costs, slow delivery, a lack of trust.2
Source: Deloitte for Google, Milliseconds Make Millions; Baymard Institute, October 2026.
02The challenge
- Slow on mobile. Heavy images and scripts on the device most visitors use.
- Unclear next step. Visitors cannot see how to book, buy or ask.
- Leaky checkout. Hidden costs, forced account creation, too many fields.
- Disconnected. Enquiries land in an inbox and are never followed up.
03Our point of view
Design for the decision, not the brochure. Every page should answer what the visitor came for and make the next step obvious: book, buy, call or message on WhatsApp. Speed and accessibility are built in, not added later. And every enquiry or order flows into the CRM so it is followed up.
04How we work
- Diagnose. Analytics, speed, user journeys and checkout, against the business goals.
- Design. Page structure and content for each key decision, mobile first.
- Build. Fast, accessible and structured for search and AI assistants, connected to CRM, payments and messaging.
- Improve. Measure, test and refine after launch.
Data and journeys
Mobile first
Fast and connected
Measure and test
The Market Concepts.
05What you receive
- A conversion audit of the current site.
- A new or rebuilt website or store with an easy CMS.
- Integrations with CRM, payments, booking and WhatsApp.
- Analytics and conversion tracking set up correctly.
- A 90-day improvement plan after launch.
06Measures of success
- Conversion rate to enquiry, booking or sale
- Mobile load time and Core Web Vitals
- Checkout completion rate
- Revenue or enquiries per visit
07Risks and governance
- Payments. Handled by certified payment providers; card data never touches your server.
- Privacy. Consent, cookies and forms in line with the UAE PDPL.3
- Accessibility. Built to recognised accessibility guidelines.
- Ownership. You own the domain, code, content and accounts.
This paper is general guidance and not legal advice.
08Illustrative scenario
ILLUSTRATIVE — NOT A CLIENT CASE STUDY
A Dubai furniture retailer’s online store gets steady traffic but few orders. On mobile, product pages take several seconds to load, and delivery charges appear only at the final step.
Images are optimised, delivery costs are shown on the product page, guest checkout and WhatsApp support are added, and abandoned baskets trigger a reminder. Each change is measured before the next is made.
09Frequently asked questions
- Do we need a new site?
- Not always. Many sites improve substantially with targeted fixes.
- Which platform do you use?
- The one that fits: Shopify, WooCommerce, a custom build or your existing platform.
- Will it work in Arabic?
- Yes, including right-to-left layouts.