PILLAR 03 · DIGITAL GROWTH & COMMERCIAL TRANSFORMATION
Marketing that shows up in revenue.
For businesses whose marketing is busy, but whose growth is not.
THE CONTEXT
Two things have changed. Buyers expect a fast answer: research published in Harvard Business Review found that companies contacting a lead within an hour were nearly seven times more likely to qualify it.1 And more people ask AI assistants instead of searching; Gartner predicted traditional search volume would fall 25% by 2026.2 Meanwhile marketing budgets have held flat at 7.7% of company revenue.3 Every channel now has to show what it returns.
OUR APPROACH
We look at marketing the way a finance director would. We start with positioning, then the channels, then the website and CRM where enquiries turn into sales, then the reporting. Every recommendation is judged by what it does for revenue. Our team has done this work across hospitality, retail, pharma, media and e-commerce.
SERVICES AND PAPERS
Five services. One researched paper for each.
Each paper sets out the market context, the common problems, our approach, what you receive and how success is measured, with every figure sourced.
SOURCES
Marketing busy, growth flat?
Start with the brand and go-to-market paper, or tell Atlas what you are working on.