The Market Concepts
CASE STUDY · CLIENT

GoodVice

A nutrition start-up launching protein chips for India and the UAE.

Visit goodvice.in ↗
GoodVice website
SECTOR
Food & nutrition
MARKETS
India and UAE
SERVICES
Launch website
STAGE
Pre-launch

The brief

A new brand with a product people already want: chips with protein that still taste like chips. Before launch, it needed a site with personality that builds a list of people waiting for the first drop.

What we did

  • Designed and built a launch website with a bold, flavour-led look.
  • Presented the first three flavours, each with 10g of protein.
  • Built an early-access sign-up to capture demand before launch.

What’s live

Everything here can be seen on goodvice.in today.

  • First drop: Bombay Masala, Cream & Onion and Chilli Cheese
  • “Get first access” sign-up
  • Launch notifications for sign-ups
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