CASE STUDY · OUR OWN VENTURE
Visit vervebeautylounge.com ↗
Verve Beauty Lounge
A ladies-only beauty lounge in Oud Metha, Dubai, with online booking, a points programme and an AI beauty concierge.
- SECTOR
- Beauty & wellness
- LOCATION
- Dubai, UAE
- SERVICES
- Platform, AI concierge, loyalty
- BUILT WITH
- ConversalX Health
The brief
A boutique lounge where the same questions come in every day: which treatment, how much, when is there a slot. Verve needed a website that answers them and takes the booking, without adding work at the front desk.
What we did
- Designed and built the website and booking platform around the lounge’s full menu of hair, skin, waxing and hand and foot treatments.
- Built a beauty concierge on ConversalX Health that answers from Verve’s own services and prices, suggests treatments and hands over to staff.
- Set up two kinds of points: Cash Points earned on every treatment, and Package Points bought in advance and redeemed later.
- Built in privacy from the start: personal details are tokenised before they reach the AI, data reads are logged and consent is recorded.
What’s live
Everything here can be seen on vervebeautylounge.com today.
- Online booking from every page
- Full service menu with prices
- My Account with Cash Points and Package Points
- Packages and memberships
- AI beauty concierge, clearly labelled as AI